Social Light is looking for a performance-driven Social Media Manager to manage both Social Light and client accounts, turning content into engagement, leads, and measurable growth. You will be responsible for content execution, account management, and performance optimization, ensuring every post delivers real business impact – not just visibility.
Key Responsibilities
- Develop and manage content series and campaigns
- Manage multiple client and company social media accounts
Requirements
- Proven experience managing brand and client social media accounts
- Strong knowledge of TikTok, Instagram, LinkedIn, YouTube
- Skilled in content creation, copywriting, and basic design/video
- Data-driven with a focus on performance and results
- Ability to manage multiple accounts efficiently
How to Apply
How to Apply: Send your CV and References to: hr@sociallightbw.com
Deadline: 20th April 2025
Phone: +267 71 885 080
Website: www.sociallight.ai
Deadline: 20th April 2025
Phone: +267 71 885 080
Website: www.sociallight.ai
About the Company
Social Light is a dynamic digital marketing agency based in Gaborone, Botswana, dedicated to empowering local businesses in the digital landscape. Established in 2020, the company provides a comprehensive suite of services including social media management, content creation, website design, brand strategy, search engine optimization (SEO), and search engine marketing (SEM). Social Light aims to enhance the online presence and drive growth for its diverse clientele across Botswana, serving as a key partner for digital transformation and online visibility.
Illuminating Brands Through Digital Marketing
Website: https://sociallight.africa/
Job Summary
Frequently Asked Questions
What qualifications or experience are typically required for a Social Media Manager role in Botswana?
Most employers seek a diploma or degree in Marketing, Communications, or a related field. Practical experience managing social media accounts, creating engaging content, and understanding digital marketing analytics is highly valued.
What would be the typical day-to-day responsibilities of a Social Media Manager for a platform like Social Light?
Daily tasks often involve creating and scheduling compelling content, monitoring social media channels, and actively engaging with the audience. You would also analyze performance metrics to optimize strategies and contribute to overall brand visibility.
What is the typical work culture and what are employers' expectations for a Social Media Manager in Botswana?
Batswana work culture generally values professionalism, respect, and a collaborative spirit within teams. Employers expect strong initiative, adaptability to local market trends, and a commitment to meeting deadlines and performance targets.
What are the realistic career progression opportunities for a Social Media Manager in Botswana?
Growth paths often lead to senior marketing roles such as Digital Marketing Specialist, Marketing Manager, or Communications Manager. Developing specialized skills in areas like SEO, content strategy, or paid advertising can also open up new opportunities.
What kind of typical benefits can a Social Media Manager expect from employers in Botswana?
Standard benefits usually include annual leave and contributions to the Botswana Public Officers Pension Fund (BPOPF) or a private pension scheme. Some employers may also offer medical aid, transport allowances, or performance-based bonuses.
What should I focus on when applying for a Social Media Manager role in Botswana, and what do employers look for?
Highlight your portfolio of past social media work, demonstrating successful campaign examples and content creation skills. Employers in Botswana look for candidates who are creative, tech-savvy, understand local cultural nuances, and can demonstrate measurable results.