SOCIAL MEDIA SPECIALIST – MOTOVAC

JOB DESCRIPTION

The Social Media Specialist will primarily be tasked to respond to all customer queries across all social media channels. You will be expected to brainstorm, generate, release content and contribute towards the content for social media campaigns, while also providing analysis of current campaigns. This creative role involves brand awareness, social media management and a strong focus on customer orientation. This exciting position is based in Gaborone.

Key Performance Indicators

– Engage with social media users and respond to any Company mentions over social media channels
– Maintain a consistent brand message across all the social media channels
– Monitor the social media channels
– Initiate activity to increase engagement on social media channels
– Track relevant social media influencers
– Keep up to date with any social media trends
– Assist with the production of content for social media channels
– Contribute to and influence the marketing campaigns and the direction of the social media strategy
– Monitor competitor social media sites
– Assist with social media performance reports
– Perform any other duties as may be required.

Competencies Required

– A passion for social media
– A creative and energetic personality
– Strong organisational skills and the ability to work in a fast paced, pressured environment
– Ability to work well independently and in a team setting
– Must be able to work flexible working patterns to meet the needs of the business
– Desire to continually improve and enhance the Company’s social media output

Bachelor of Arts degree/Diploma in Media, Marketing, Journalism, Business or a similar subject
– 1 to 2 years’ experience in building social media communities and general marketing experience will be an added advantage

– Good command of written and spoken English and Setswana
– Strong editorial and inter-personal skills
– Ability to carry self in a professional manner
– Computer literate