Job Expired

Company: Coca-Cola Beverages Botswana
Job Title: Trade Marketing Specialist
Job Description: Reporting to Revenue Growth and Trade Marketing Director, the role is responsible for driving sales growth, improve merchandising and product visibility, enhance customer engagement, and ensure efficient resource utilization through successful trade marketing activations and strategic initiatives

Job Summary

Type: full-time
Location: Gaborone
Category: Marketing
Closing Date: 2026-04-27

Key Responsibilities

Execution of brand and trade strategies: Ensure the effective execution of trade marketing activities and category management strategies whilst contributing to consumer engagement events and promotional activities to optimize brand portfolio performance and increase market share.
Optimized marketing investments: Implement regional activations to maximize ROI whilst continuously analyzing and adjusting trade marketing efforts for improved effectiveness and cost-efficiency.
Trade marketing continuous improvement: Address execution challenges in trade marketing activities by ensuring on-time delivery, adherence to quality standards, and supporting ongoing process improvements for enhanced efficiency.
Effective merchandising and category management: Ensure alignment across stakeholders, the effective execution of trade marketing and category management tactics, implementation of consumer engagement events, and continuous process improvements to optimize brand performance and maximize ROI.
Stakeholder alignment for execution: Collaborate with cross-functional teams and regional sales to align trade marketing activities with brand and marketing strategies, and coordinate with external partners for flawless execution of promotional campaigns

Requirements

Education Bachelor’s degree in Sales, Marketing or related field
Experience 2-3 years of experience in marketing within the FMCG industry, preferably with exposure to trade marketing and category development
Proven experience in executing regional trade activations and consumer engagement events
Experience in budget management and data analysis, supporting marketing investment decisions
Exposure to merchandising and product placement strategies in retail environments
Skills Strong analytical skills to interpret trade marketing performance data and provide insights for optimization
Project management capabilities to support smooth execution of regional trade marketing activities
Budget management skills to efficiently allocate resources and maximize ROI
Collaboration skills to work effectively with sales, marketing teams, and external partners for seamless execution
Proficiency in utilizing consumer insights to shape trade marketing strategies

How to Apply

To apply, please visit: ccba.erecruit.co

REF Code: CCB260417-3

About the Company

Coca-Cola Beverages Botswana operates as the country's leading bottler and distributor for The Coca-Cola Company. As a vital subsidiary of Coca-Cola Beverages Africa (CCBA), it is responsible for manufacturing, marketing, and distributing a wide array of non-alcoholic ready-to-drink beverages across Botswana. The company ensures product availability through an extensive network, serving communities from Gaborone to remote regions. Committed to local economic development, it provides significant employment opportunities and supports various community initiatives within Botswana. Their portfolio includes beloved brands like Coca-Cola, Fanta, and Sprite, alongside local water and juice brands.

Botswana's leading bottler and distributor of non-alcoholic beverages.

View all jobs at this company →

Frequently Asked Questions

What are the typical educational and experience requirements for a Trade Marketing Specialist role in Botswana, especially for a company like Coca-Cola?

This role typically requires a Bachelor's degree in Marketing, Business Administration, or a related field. Relevant experience in trade marketing, sales, or FMCG (Fast-Moving Consumer Goods) is highly valued, often seeking 3-5 years. Practical skills in market analysis and promotional strategy implementation are essential for success.

What does a Trade Marketing Specialist at Coca-Cola Beverages Botswana typically do on a day-to-day basis?

Daily tasks involve developing and executing trade marketing strategies to drive product visibility and sales across various retail channels. This includes collaborating with sales teams, managing promotional campaigns, and analyzing market data. Regular field visits to monitor campaign effectiveness and gather market insights are also common.

What is the typical work culture like in a large FMCG company in Botswana, and what expectations should a Trade Marketing Specialist have?

The work culture in large FMCG companies in Botswana is often dynamic and results-driven, with a strong emphasis on teamwork and achieving sales targets. Expect a fast-paced environment that values initiative, adaptability, and strong interpersonal skills for effective collaboration. Punctuality and respect for hierarchical structures are also generally important.

What are the potential career progression opportunities for a Trade Marketing Specialist within a company like Coca-Cola Beverages Botswana?

Successful Trade Marketing Specialists can progress into senior marketing roles, such as Brand Manager or Regional Sales Manager. Opportunities for specialization in areas like category management or broader commercial roles also exist. Career advancement often requires continuous professional development and demonstrating strong performance.

What are the common benefits offered to employees in a role like Trade Marketing Specialist at large companies in Botswana?

Large companies in Botswana typically offer a competitive benefits package, often including medical aid coverage, pension contributions, and annual leave entitlement. Other benefits might encompass performance-based bonuses, transport allowances, and opportunities for professional development. Specifics vary by employer and the level of the role.

What should I focus on when applying for a Trade Marketing Specialist role in Botswana, and what do employers typically look for in candidates?

Highlight your experience in FMCG, sales, or marketing, emphasizing your ability to drive sales growth and implement successful trade strategies. Employers in Botswana often look for candidates with strong communication, analytical, and negotiation skills. Tailor your CV and cover letter to showcase specific achievements relevant to trade marketing and understanding of local market dynamics.

Commercial FMCG marketing sales Trade Marketing