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DIRECT SALES AGENTS – Liberty

Job Summary

  • Employer: LIBERTY
  • Job Type: Full-time
  • Location: Gaborone, Botswana
  • Category: Sales
  • Salary: Remuneration is by commission only
  • Closing Date: 2026-10-20

Key Responsibilities

  • Prospect and close
  • Overcome objections
  • Present and explain features and benefits
  • Diagnose client’s needs
  • Understanding of the fundamentals of business
  • Fluent vocabulary and the understanding of basic insurance concepts to frame solutions in a way that is directly tied to strategic outcomes
  • Negotiation skills
  • Seek out new clients and develop clientele through exploration of new market segments
  • Sell Liberty products to prospective customers and existing clients

Requirements

  • O’Levels or equivalent
  • Certificate of Proficiency (COP) in Long Term insurance is mandatory
  • Diploma in Sales and Marketing or a relevant field will be an added advantage
  • Experience in Sales in a financial institution will be an added advantage

Salary

Remuneration is by commission only

How to Apply

Apply by email: recruitment@libertygroup.co.bw

About the Company

Liberty is the state of being free within society from restrictions imposed by authority on one's way of life, behavior, or political views. The concept of liberty can vary depending on perspective and context. In the constitutional law of the United States, ordered liberty means creating a balanced society where individuals have the freedom to act without unnecessary interference and access to opportunities and resources to pursue their goals, all within a fair legal system.

Website: https://www.liberty.co.bw/

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Frequently Asked Questions

What qualifications or education do I need to become a Direct Sales Agent at Liberty in Botswana?

A minimum of BGCSE or equivalent is typically required, though a diploma or degree in marketing, business, or finance is advantageous. Relevant certifications like CII or local insurance qualifications from the Botswana Insurance Institute strengthen your application. Sales experience, even in unrelated sectors, is often valued more than formal education.

What are the typical day-to-day responsibilities of a Direct Sales Agent?

You will spend most days prospecting clients through door-to-door visits, referrals, and networking in your assigned territory. Your core tasks include explaining insurance products, completing application forms, and meeting weekly or monthly sales targets. Administrative duties like reporting and client follow-ups are also expected.

How does the work culture and employer expectations differ for sales roles in Botswana?

Botswana employers emphasize punctuality, professional appearance, and respect for hierarchical structures in the workplace. Sales roles are highly target-driven, with performance closely monitored through weekly reviews. Building personal relationships and trust with clients is culturally essential for long-term success.

What career progression opportunities exist for Direct Sales Agents at Liberty?

High performers typically advance to Senior Sales Agent, Team Leader, or Sales Manager positions within two to four years. Some transition into underwriting, training, or branch management roles depending on performance and additional qualifications. Continuous professional development through the Botswana Insurance Institute supports upward mobility.

What benefits should I expect as a Direct Sales Agent in Botswana?

Benefits vary by employer but commonly include basic medical aid, pension contributions, and performance-based incentives or commissions. Leave entitlements usually follow Botswana labour law minimums of 15-20 working days annually. Confirm specific benefits during your interview as commission structures often form a significant portion of total earnings.

How do I apply for this role and what do Botswana employers look for in candidates?

Apply directly through Liberty's careers portal, job boards like CareerPool Botswana, or by visiting their Gaborone offices with your CV. Employers seek candidates with strong communication skills in English and Setswana, proven resilience, and a valid driver's license. Demonstrating existing networks and a track record of meeting targets significantly improves your chances.

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