Native Events is looking for an experienced and driven Events Sales Lead to lead our Client Services function, grow strategic client partnerships, and drive business growth.
Job Summary
- Employer: nativeevents
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Sales
- Closing Date: 2026-10-02
Key Responsibilities
- Proactively build and manage a robust new business pipeline.
- Lead all client pitches and commercial negotiations through to signature.
- Deliver complete, structured handovers to the Operations Manager on every won account.
- Maintain an honest win-and-loss log, recording the real reason for every outcome.
- Issue thorough briefs to the Creative and Experience Lead prior to all pitches.
- Protect agreed margins; escalate scope change rather than absorbing it.
- Provide line management to Event Coordinators.
- Feed accurate market intelligence budgets, competitor pricing, sector trends to senior leadership.
Requirements
- A bachelor’s degree in business, Marketing & Sales, Communications, or a related field.
- At least 5 years’ experience in sales, client services, business development, or account management.
- A proven track record of managing and growing high-value corporate accounts.
- Experience leading and developing high-performing teams.
- Strong commercial and financial acumen with the ability to manage revenue, profitability, and client portfolios.
- Excellent negotiation, presentation, and relationship management skills.
- Experience within the events, marketing, advertising, hospitality, or creative industries will be a distinct advantage.
How to Apply
Apply by email: eventssales@be-group-pty-ltd.odoo.com
Frequently Asked Questions
What qualifications or education do I need to become an Events Sales Lead in Botswana?
Most employers prefer a diploma or degree in Marketing, Business Administration, or Events Management from institutions like BIUST or UB. Relevant certifications in sales or event planning from bodies like the Botswana Institute of Marketing add competitive advantage. Prior experience in sales, hospitality, or events coordination is often valued more than formal education alone.
What are the typical day-to-day responsibilities of an Events Sales Lead?
You will identify and pursue new business opportunities, build relationships with corporate clients and vendors, and negotiate contracts for events. Daily tasks include preparing sales proposals, coordinating with operations teams, and meeting revenue targets. You will also attend industry networking events and client meetings, often requiring travel within Botswana.
How does workplace culture in Botswana affect this sales role?
Botswana's business culture emphasizes relationship-building and personal connections, so patience and face-to-face networking are essential. Hierarchical respect matters; addressing senior clients formally and building trust over time yields better results. Punctuality is valued, though meetings may start flexibly, and maintaining professionalism in dress and communication is expected.
What career progression opportunities exist for Events Sales Leads in Botswana?
With strong performance, you can advance to Sales Manager, Events Director, or General Manager roles within hospitality or corporate firms. Some professionals transition into entrepreneurship, establishing their own events agencies in Gaborone or Francistown. International experience with regional companies like those in South Africa can accelerate senior leadership opportunities.
What benefits should I expect in an Events Sales Lead position in Botswana?
Standard benefits typically include annual leave of 15–25 days, paid public holidays, and contributions to the Botswana Public Officers Pension Fund or private pension schemes. Medical aid coverage varies by employer size, with larger companies offering more comprehensive packages. Commission or performance bonuses are common in sales roles to supplement base income.
How should I apply for an Events Sales Lead role, and what do Botswana employers prioritize?
Submit a tailored CV highlighting measurable sales achievements and events portfolio through email or job portals like CareerPool Botswana and LinkedIn. Employers prioritize proven revenue generation, local client networks, and strong communication skills in English and Setswana. Prepare for competency-based interviews focusing on negotiation examples and your understanding of Botswana's corporate events market.
