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2 days ago
Native Events is looking for an experienced and driven Events Sales Lead to lead our Client Services function, grow strategic client partnerships, and drive business growth.
Job Summary
- Employer: nativeevents
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Sales
- Closing Date: 2026-10-02
Key Responsibilities
- Proactively build and manage a robust new business pipeline.
- Lead all client pitches and commercial negotiations through to signature.
- Deliver complete, structured handovers to the Operations Manager on every won account.
- Maintain an honest win-and-loss log, recording the real reason for every outcome.
- Issue thorough briefs to the Creative and Experience Lead prior to all pitches.
- Protect agreed margins; escalate scope change rather than absorbing it.
- Provide line management to Event Coordinators.
- Feed accurate market intelligence budgets, competitor pricing, sector trends to senior leadership.
Requirements
- A bachelor’s degree in business, Marketing & Sales, Communications, or a related field.
- At least 5 years’ experience in sales, client services, business development, or account management.
- A proven track record of managing and growing high-value corporate accounts.
- Experience leading and developing high-performing teams.
- Strong commercial and financial acumen with the ability to manage revenue, profitability, and client portfolios.
- Excellent negotiation, presentation, and relationship management skills.
- Experience within the events, marketing, advertising, hospitality, or creative industries will be a distinct advantage.
How to Apply
Apply by email: eventssales@be-group-pty-ltd.odoo.com
Frequently Asked Questions
What qualifications or education do I need to become an Events Sales Lead in Botswana?
Most employers prefer a diploma or degree in marketing, business, or hospitality from institutions like BIUST or UB. Sales certifications and proven experience in events or B2B sales often matter more than formal education. Strong communication skills and local market knowledge are essential.
What does a typical day look like for an Events Sales Lead?
You will spend mornings prospecting corporate clients and following up on leads, afternoons conducting site visits and pitching event packages. Evenings often involve networking at industry gatherings or client entertainment. Expect frequent travel between Gaborone, Francistown, and Maun depending on event locations.
How does workplace culture in Botswana affect this sales role?
Botswana business culture values relationship-building and patience, so expect longer sales cycles than in other markets. Punctuality is respected, but flexibility around meetings is common. Showing respect for hierarchy and using appropriate titles like 'Mma' or 'Rra' helps build trust with local clients.
What career progression can I expect from an Events Sales Lead position?
With strong performance, you can advance to Sales Manager or Events Director roles within three to five years. Some professionals move into broader hospitality management or start their own events companies. Specializing in corporate conferences or luxury weddings opens additional niche opportunities.
What benefits are typically offered for full-time sales roles in Botswana?
Standard packages usually include paid annual leave of 15-20 days, medical aid contributions, and pension schemes registered with BPOPF. Sales roles often include performance bonuses or commission structures. Company vehicles or transport allowances are common given the travel demands.
How should I apply for an Events Sales Lead role, and what do Botswana employers prioritize?
Submit a concise CV highlighting measurable sales achievements and event portfolios through email or LinkedIn, as many Botswana employers prefer digital applications first. Employers prioritize candidates with existing local corporate networks and references from reputable companies. Prepare for multiple interview rounds including practical sales presentations.
