As Sales Lead, you will have the opportunity to shape and grow Avux Investments’ commercial presence in Botswana by driving new business, building strategic customer relationships, and delivering profitable revenue growth across the mining and industrial sectors. This is the first dedicated sales appointment within our Botswana sales function, offering a unique opportunity to make a meaningful impact while building a strong sales pipeline and turning prospects into long-term profitable client relationships and expanding our customer base. We are looking for a proactive and results-driven sales professional with a proven ability to prospect, generate leads, develop opportunities, and manage the full sales cycle through to successful closure. Experience in mining, industrial solutions, and technology sales is advantageous but not essential, industry and product training will be provided. If you are passionate about business development, enjoy creating opportunities, and are driven by results, we would love to hear from you.

Job Summary

Employer: Avux Investments
Job Type: Full-time
Location: Gaborone, Botswana
Category: Sales
Closing Date: 2026-10-01

Key Responsibilities

Lead new-business development activities by prospecting, creating opportunities, securing new customers, and managing the full sales cycle from qualification through to negotiation and close.
Build and strengthen relationships with prospective and existing customers, driving account penetration, account development, and long-term customer growth.
Develop and execute sales strategies to achieve revenue, margin, pipeline, and customer acquisition targets.
Develop and maintain an accurate, qualified sales pipeline, provide regular sales forecasts, and ensure sufficient opportunity coverage to achieve growth objectives.
Prepare and deliver compelling sales presentations, proposals, and commercial submissions.
Conduct market research and customer engagement activities to identify emerging opportunities and market trends.
Conduct customer discovery to understand operational and commercial requirements, identify opportunities, and coordinate.
with technical specialists where site assessments, engineering input, or technical solution design are required.
Manage commercial negotiations and secure profitable business outcomes.
Collaborate with technical and operational teams to ensure customer requirements are effectively met and solutions are successfully delivered.
Represent the company at customer meetings, industry events, exhibitions, and networking forums.

Requirements

Degree/Diploma in Sales/Marketing, Business Administration or a related field.
3 + years experience in a B2B business development, sales, account management or commercial role.
Demonstrated ability to independently prospect, generate leads, qualify opportunities, build and manage a sales pipeline, and convert leads into business.
Proven track record of meeting or exceeding sales targets.
Experience selling to corporate, industrial, mining, engineering, or technology clients will be an added advantage.
Strong negotiation, presentation, communication, and relationship management skills.
Self-motivated, proactive, results-oriented, and able to work independently.
Valid driver’s license

How to Apply

To apply, please visit: tsammereko.com

Frequently Asked Questions

What qualifications or certifications are typically required for a Sales Lead role in Mining & Industrial in Botswana?

Most employers require a Bachelor's degree in Business, Marketing, Engineering, or a related field, plus 5-7 years of sales experience in mining or industrial sectors. Certifications in sales management or technical knowledge of mining equipment are highly advantageous. A valid Botswana driver's license is usually essential due to extensive travel to mine sites.

What are the typical day-to-day responsibilities of a Sales Lead in this sector?

Daily tasks include managing key client relationships with mining houses like Debswana and BCL, developing sales strategies for industrial equipment or services, and leading a sales team to meet revenue targets. You will spend significant time visiting mine sites across Botswana, preparing tenders, and negotiating contracts. Reporting on market trends and competitor activity to senior management is also a core responsibility.

How does the local work culture in Botswana's mining sector affect this role?

Botswana's mining sector values long-term relationship building and personal trust, so face-to-face meetings and patience in negotiations are crucial. Punctuality and professionalism are expected, but decisions often follow hierarchical approval processes that can slow timelines. Understanding Setswana cultural norms and demonstrating respect for local customs will strengthen your business relationships.

What career progression opportunities exist for Sales Leads in Botswana's mining and industrial sector?

Strong performers typically advance to National Sales Manager, Business Development Director, or General Manager positions within 5-10 years. Some transition into operational roles or start their own supply companies serving the mining industry. International exposure through regional African markets or secondments to parent companies abroad is increasingly common with major employers.

What benefits are typically offered for senior sales roles in Botswana?

Standard packages usually include medical aid coverage, pension contributions through BPOPF or private schemes, and annual leave of 20-25 days. Many mining sector employers provide housing allowances, vehicle or transport allowances, and performance-based bonuses. Site visit allowances and cellphone allowances are also common given the travel demands of the role.

What do employers in Botswana look for when hiring Sales Leads, and how should I apply?

Employers prioritize proven track records in B2B sales, existing networks within Botswana's mining sector, and technical understanding of industrial products. Your application should include a detailed CV highlighting measurable achievements, references from mining clients, and a cover letter demonstrating sector knowledge. Register with local recruitment agencies and monitor platforms like Botswana Gazette, LinkedIn, and company websites for vacancies.