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UNICAF

BRAND MANAGER (MAINSTREAM) – KBL

BRAND MANAGER (MAINSTREAM)
In partnership with:

Closing Date: Friday, 2 February, 2018
Job Category: Marketing, Advertising and PR
Job Location: Gaborone

At KBL, we understand that our success depends on the calibre and skills of our people. We strive to attract and retain employees with the right skills and attributes to help grow our business and its people. We equally understand that we need to create an environment in which employees feel valued and support our 10 principles, strategies and priorities. We believe that a highly engaged workforce, imbued with a passion for our brands, is a key competitive advantage. KBL is an Equal Opportunities employer and is inviting applications for the above positions.

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Job Purpose:

The Brand Manager develops and executes brand plans that contribute to the delivery of business goals. The role reports to the Southern Africa BU Marketing Director.

Key roles and Responsibilities:

• Analyse data for insights & articulates brand issues and opportunities

• Articulate goals & objectives consistent with the role of the brand

• Implements winning activity plans which deliver brand strategy and objectives & in line with creative platform

 

• Deliver, measure and evaluate activities which win in the market to optimise performance and marketing spend eff ectiveness

• Project management to deliver activation on time & on budget

• Manage the timely delivery of all marketing materials required for the annual integrated brand channel plan

• Clear communication of activities & execution standards to channel & sales

• Conduct brand performance analysis

• Understanding of profi t pools & value chain to recognise value drivers

• Manage internal and external stakeholders and drive excitement for the brand and it’s activities.

• For local brands, also

 

• Lead the development of the brand strategy based on agreed market opportunities and align the relevant stakeholders on the strategy

• Lead the development and execution of 360 integrated activities leveraging the agreed strategy and core creative idea.
Minimum Education or Qualifications:

• Degree in Business, Marketing, Communication
Competencies:

• Passionate, self-starter
• Good written and verbal communication
• Action and results oriented
Key Skills and Experience:

• 2 years of relevant experience
Application Instructions:

 

Interested candidates, who meet the above specifications, should please apply in writing to:
Country People Lead
P.O. Box 706
Gaborone or Hand deliver to KBL Head Office
Email: [email protected]

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