AREA SALES MANAGER – Coca-Cola Beverages Botswana 1438 views

Key Responsibilities

• Sales Execution Excellence: Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share
• Revenue Growth: Achieve volume growth, net sales revenue growth, and increased penetration of key packs across territories
• Sales Team Development: Build a high-performing, motivated, frontline sales team by providing coaching and training
• Customer Relationships: Maintain high levels of customer satisfaction through effective communication and service delivery
• Effective Resource Utilization: Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels
• Distributor Management: Commercial Sales management of Distributor volume targets and performance. Routine review of Volume vs Target; tactical plans for promotions and marketing activities. Ensure partners are well aware of commercial activities within their respective territories
• Sales Volume vs Target
• Revenue vs Target
• Outlet Volume Growth
• Gross Revenue
• Activated Customers Growth
• Net Promoter Score -NPS
• RED Scores
• RED & PDA adherence
• Strike rate and call adherence
• Asset verification

Requirements

• University degree – A Formal qualification in Marketing , Sales or equivalent would be advantageous
• 3 years front-line sales experience within a FMCG environment.
• Team management experience will be an added advantage.
• Coaches and mentors team members, providing opportunities for growth and development
• Strong understanding of FMCG sales practices, RTM principles, and market execution standards
• Resolves disputes equitably, finding common ground in challenging situations
• Engages with a wide range of people and builds effective relationships within and outside the organization
• Builds lasting relationships with customers and meets their expectations
• Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy
• Demonstrates determination to achieve goals despite setbacks, constantly pushing for results
• Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed
• Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports

How to Apply

REF Code: CCB260223-3