View more
5 days ago
Main Purpose of the Job
Responsible for the development, implementation and evaluation of marketing strategies and plans for all of the organisation’s product and service offerings. The Head, MPR also leads and manages the organisation’s public relations efforts and works closely with the CEO to promote a positive image of the organisation and to handle all communication with external parties.
Job Summary
- Employer: Botswana Savings Bank
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Marketing
- Closing Date: 2026-10-14
Key Responsibilities
- Lead the development and implementation of a PR, communications and marketing strategy to build and maintain a positive brand image and increase public awareness of the organisation and its products and services.
- Manage market planning and communications including promotions, market research and competitor analysis.
- Hold regular meetings within the Department to review strategy and agree on departmental objectives.
- Develops key performance indicators for marketing services.
- Collaborate with Operations and Strategy and Customer Excellence departments on the development and implementation of national and regional marketing plans, promotions and campaigns for all of the organisation’s products and services.
- Collaborate with Operation’s Strategy and Excellence and Finance departments to price new products and services in order to maximise return on investment while furthering the organisation’s mandate and strategy.
- Collaborate with Operation’s and Strategy and Excellence on the development of new product and service offerings.
- Oversee the development, implementation and evaluation of marketing campaigns and product and organisational branding by internal and external resources.
- Ensure effective participation of marketing division at trade shows/exhibitions and other promotional events locally, regionally and internationally where relevant.
- Highlights areas of variation from budget and recommends strategies for improving performance where necessary.
- Manage and present the annual review of tariffs for core postal products to Executive Management & other Government officials as requested.
- Liaise with relevant product drivers in order to derive projected budgets.
- Work with relevant peers to collect required data in order to prepare annual Cabinet Memorandum on proposed tariffs.
- Work with relevant managers to obtain and present financial data on monthly, quarterly and annual product performance, analyse the same and present deviations and recommend remedial action where necessary.
- Work with Operations department to promote, maintain and maximise the utilisation of the Management Information Systems (MIS) in the provision of marketing services e.g. for market research, data collection analysis and interpretation.
- Work with the Compliance and Internal Audit Managers to ensure compliance to standards and participation in quality and other audits.
- Develop strategies to promote a national culture of savings and financial prudency through public education and the availability of appropriate savings products.
- Oversee the development and implementation of the organisation’s corporate social responsibility initiatives.
- UNDERTAKE OTHER RELATED ACTIVITIES AS DIRECTED BY THE CHIEF EXECUTIVE OFFICER
Requirements
- Bachelor’s Degree in Public Relations, Marketing, Communications, Corporate Communications, Media Studies or related area.
- Master’s Degree in Public Relations, Marketing, Communications, Corporate Communications, Media Studies or related area is highly preferred.
- Eight (8) years’ of relevant experience in public relations, marketing, communication, media studies or related area (preferably with a financial institution) including three (3) years of management experience.
- Demonstrable experience across public relations, marketing and communication is essential.
- Public Relations Management
- Product and brand marketing and communication
- Marketing, advertising and communications workflow management
- Corporate identity management
- Stakeholder management
- Media interest coordination
- Communication, impact, advocacy and influence
How to Apply
To apply, please visit: bsb.mcidirecthire.com
REF Code: 7KjyrN86zGKGMRUV6QJP2wzpzCwGjGxeZRXoy–90p9AWtQi8fFqcdl_v2q-kHzq07TpBihT9Kwo7RrUBPV2oQ
About the Company
Botswana Savings Bank (BSB) stands as a prominent financial institution within Botswana's banking sector, dedicated to fostering a culture of savings and providing accessible financial services. Established by an Act of Parliament in 1962, initially as the Botswana Post Office Savings Bank, it evolved into BSB in 1992, solidifying its role as a wholly government-owned parastatal. The Bank offers a comprehensive suite of products, including various savings accounts, fixed deposits, personal and business loans, alongside modern digital banking solutions. Through its strategic partnership with BotswanaPost, BSB effectively extends its reach across the nation, playing a vital role in promoting financial inclusion for Batswana, particularly in underserved communities.
Your Partner in Financial Growth
Website: https://www.bsb.co.bw
Frequently Asked Questions
What qualifications are typically required for a Head of Marketing and Public Relations role at a bank like Botswana Savings Bank?
Most employers require a Bachelor's degree in Marketing, Communications, or Business Administration, with an MBA or relevant postgraduate qualification often preferred. Professional certifications such as CIM (Chartered Institute of Marketing) or PRISA accreditation strengthen your application. At least 8-10 years of progressive experience in marketing or corporate communications, including senior management exposure, is typically expected.
What are the day-to-day responsibilities of this position?
You will oversee brand strategy, media relations, and customer communication campaigns across traditional and digital channels. Daily tasks include managing the marketing budget, leading campaign execution, supervising team performance, and reporting to executive leadership on brand positioning. You also handle stakeholder engagement with government, regulators, and community partners.
How does workplace culture in Botswana's banking sector affect this senior role?
Botswana's banking sector values hierarchical respect, formal communication protocols, and strong relationship-building with both internal teams and external stakeholders. Punctuality, professional dress, and deference to senior executives are important cultural norms. You will be expected to participate in corporate social responsibility initiatives and community events that align with national development goals.
What career progression opportunities exist after this role?
Successful Heads of Marketing and PR often advance to Chief Marketing Officer, Executive Director positions, or broader corporate affairs leadership roles within the financial sector. Some transition to parastatal organizations, government communications directorates, or establish consulting practices. Regional mobility to SADC headquarters or international banking groups is also a viable pathway.
What benefits are typically included in senior marketing roles at Botswana banks?
Standard packages include competitive base salary, pension contributions often aligned with BPOPF or institutional schemes, and comprehensive medical aid coverage for you and dependents. You can expect annual leave of 20-25 days, performance bonuses, and sometimes vehicle or housing allowances. Some employers offer professional development funding and membership subscriptions for industry bodies.
How should I apply and what do Botswana employers prioritize in candidates?
Submit a detailed CV with certified copies of qualifications through official channels such as company career portals or reputable recruitment firms like HRMC or Kgalagadi Breweries Recruitment. Employers prioritize demonstrated results in financial services marketing, crisis communication experience, and understanding of Botswana's regulatory environment including NBFIRA and Bank of Botswana guidelines. Strong references from previous senior roles and evidence of successful stakeholder management are critical differentiators.
