Sefalana Cash & Carry, a leading distributor of Fast Moving Consumer Goods (FMCG) in Botswana, has an opportunity for a passionate and innovative individual to take up the role of Manager – Digital Services, Loyalty & VAS. This is a management position that connects and supports multiple stakeholders including the branches, support departments, and external service providers to deliver business value to all stakeholders. The position is tenable at Sefalana Head Office in Gaborone.
Job Summary
- Employer: Sefalana Cash & Carry
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Information Technology
- Closing Date: 2026-09-14
Key Responsibilities
- Drive the performance of the digital product services, customer loyalty programs and VAS portfolio to achieve sales revenue, profitability, transaction and customer engagement targets.
- Utilize customer loyalty database to understand consumer behavior, identify opportunities for market growth and develop customized offerings for the customers.
- Manage and grow Value-Added Services and Money Market offering, including the sale of airtime, prepaid electricity, bill payments, money transfers and remittances, vouchers, payment solutions and other customer convenience services.
- Plan and manage the roll-out of projects to ensure timeliness, stakeholder engagement, and value addition to the business.
- Manage relationships with banks, fintech companies, mobile network operators, payment providers, loyalty partnered and other strategic service providers.
- Participate in the negotiation and review of commercial terms, commissions, transaction fees, rebates, partnership agreements and service-level agreements with service providers.
- Conduct ad hoc staff briefings for the branches and support departments on the roll-out of projects to ensure buy-in and standardize understanding of the services.
- Monitor performance by store, region, customer segment, service category and service provider, identifying opportunities and implementing corrective actions where required.
Requirements
- A bachelor’s degree in commerce, business management, marketing, digital business, finance, information systems or a related field of study. A professional certification in project management, business management, digital transformation, or data analytics will be an added advantage.
- Eight (8) years’ relevant experience, preferably within retail, FMCG, banking, fintech, telecommunications, payment platforms, customer loyalty programs, or digital services. At least three (3) years’ experience in a managerial or supervisory position, with responsibility for delivering commercial or customer-focused initiatives.
- Practical experience in at least two or more of the following areas: driving customer loyalty and rewards programmes, Value-Added Services (VAS), Money Market or payment services, digital products and customer platforms, fintech or payment solutions, customer analytics, and commercial partnerships.
- Able to build and maintain mutually beneficial relationships with service providers and internal customers.
- Decisive, committed to ethical business practice, able to interpret consumer trends and management reports.
- A Class B driver’s license.
How to Apply
Apply by email: recruitment@sefcash.co.bw
About the Company
Sefalana Cash & Carry Ltd stands as a cornerstone of the Sefalana Group, a distinguished conglomerate rooted in Botswana. This division excels in the wholesale and retail distribution of fast-moving consumer goods, maintaining an extensive footprint of cash & carry stores across Botswana. These strategically located outlets serve a broad spectrum of clients, from individual shoppers and small enterprises to larger institutions, ensuring access to essential food and general merchandise. By consistently providing value and convenience, Sefalana Cash & Carry Ltd plays a pivotal role in Botswana's commerce and community supply chain.
Your first choice for quality and value in Botswana.
Frequently Asked Questions
What qualifications and certifications are typically required for this role?
A degree in Information Technology, Computer Science, or Business Management is usually essential. Professional certifications in digital marketing, project management, or data analytics are highly valued by employers in Botswana.
What are the day-to-day responsibilities of a Manager for Digital Services, Loyalty, and VAS?
You will oversee the implementation of digital customer platforms and manage loyalty programs to increase customer retention. This includes coordinating Value Added Services (VAS) and ensuring technical systems align with business goals.
What is the typical work culture and expectation for management roles in Botswana?
Professionalism and a strong sense of community are key, with a high value placed on collaborative leadership. You are expected to balance technical oversight with effective stakeholder management across different departments.
What are the realistic career progression paths for this position?
Successful candidates can progress into senior executive roles such as Head of Digital Transformation or Chief Information Officer. Growth often depends on the ability to drive measurable revenue through digital innovation.
What typical benefits should I expect when applying for a corporate role in Botswana?
Standard packages usually include medical aid, a pension fund, and annual leave. Other benefits may include performance-based bonuses or travel allowances depending on the company's policy.
How should I apply and what do Botswana employers look for in a candidate?
Apply through the official company portal or designated recruitment channels with a tailored CV and cover letter. Employers prioritize candidates who demonstrate a mix of technical expertise and a proven track record of local market experience.
