MARKETING MANAGER – CHINA PETROLEUM PIPELINE ENGINEERING BOTSWANA (PTY) Ltd

VACANCY 

Marketing Manager 10 years’ post qualification experience in managing the marketing development(induding the PPP and financing project) in oil and gas section. Be familiar with the overall situation of African countries. Requirement of working language Chinese, English and French.

Company name; CHINA PETROLEUM PIPELINE ENGINEERING BOTSWANA (PTY) Ltd

The Marketing Manager is responsible for planning, implementing, and evaluating marketing strategies and campaigns to promote the organization’s products or services. They work to build brand awareness, generate leads, and drive revenue growth through effective marketing initiatives.

 

 

Key Responsibilities:

– Develop and execute comprehensive marketing plans that align with the organization’s overall business objectives and target audience
– Conduct market research to identify trends, analyze competitor activities, and gather insights into customer preferences and behaviors
– Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive and impactful marketing strategy
– Oversee the creation and distribution of various marketing materials, such as website content, social media posts, email campaigns, brochures, and advertisements
– Manage the organization’s digital marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing
– Coordinate the production and publication of high-quality, engaging content that resonates with the target audience and supports the organization’s brand identity
– Analyze marketing performance metrics, such as website traffic, lead generation, conversion rates, and campaign ROI, to measure the effectiveness of marketing initiatives and identify areas for improvement
– Collaborate with the sales team to align marketing efforts with sales strategies, ensuring a seamless customer experience
– Stay up-to-date with industry trends, emerging technologies, and best practices to continuously enhance the organization’s marketing approach
– Manage the marketing budget, allocating resources effectively to maximize the impact and return on investment
– Supervise and mentor a team of marketing professionals, providing guidance, training, and performance feedback

 

 

Required Skills and Qualifications:

– Bachelor’s degree in marketing, communications, business, or a related field
– 3-5 years of experience in a marketing or brand management role, with a proven track record of successful campaigns
– Proficient in the use of marketing automation tools, analytics software, and content management systems
– Excellent written and verbal communication skills, with the ability to craft compelling, persuasive messaging
– Strong problem-solving and critical thinking skills to identify and address complex marketing challenges
– Creative and innovative mindset, with the ability to develop unique, impactful marketing concepts
– Thorough understanding of digital marketing strategies, including SEO, PPC, social media, and email marketing
– Project management skills to coordinate cross-functional initiatives and ensure timely execution of marketing campaigns
– Demonstrated leadership abilities, with the capacity to motivate and guide a team of marketing professionals
– Familiarity with industry trends, emerging technologies, and best practices in the field of marketing