MASCOM – CUSTOMER VALUE MANAGEMENT MANAGER

Reporting to the Chief Marketing Officer, the Customer Value Management Manager will be responsible for creating customer and shareholder value dating the lifetime of our existing customers try understanding personalised customer needs, preferences, and matching those to our products/propositions/ services The incumbent will discover relevant aspects of consumer behaviour within relevant segments, and implement base management strategies through design and execution of Below The-Unt campaigns via multiple channels to deliver the best commercial return.

Key Performance Areas

• Grow the value of our in life revenue and loyalty of our customers
• Manage customer propositions (bundles, out of bundles) based on customers’ life cycles
• Analyze and interpret trends in the customer base to drive insights and actions
• Coordinate the implementation and maintenance of value-based segmentation
• Prepare business cases for campaigns and implement campaigns including anti-churn, loyalty, ARPU stimulation etc
• Define pricing /promotions for all campaigns for products and services
• Evaluate the performance of campaigns and monitor this against set CVM KPIs
• Interface with other functions in the business to ensure the smooth running of the CVM program
• Safety, Health and Environment
• Quality Management

Key Competencies

• Strategic Thinking
• Team Leadership A Motivation
• Influence A Impact
• Results Focused A Commitment
• Business Orientation
• Decisiveness and Assertiveness
• External Environment Orientation
• Budget and Resource Management

Job Requirements

• Bachelor of Science Statistics or Business Administration or equivalent.
• At least 7 years’ experience with exposure on Loyalty and Retention, Statistics, Mathematics, Analytics and/or Financial analysis of which 3 years must be m Management. Management experience within a competitive industry and/or telecommunicationsIICT sector will be an added advantage.

Closing Date: 29 June 2019