Geo-Marketing Executive – Orange

• Suggest new areas for network coverage according to potential demand (Market analysis).
• Request improvements based on traffic analysis.
• Site launch organisation (pre and post radio base station launch activities).
• Use of Geo-Marketing tools.
• Work closely with the network planning team to ensure that critical areas are covered.
• Identify potential demand areas and liaise with the technical team.
• Maintain a geographical mapping of Base stations, PoS, any other presence.
• Work with the Sales team to identify and plan our presence per geographical domains.
• Determine new areas for network coverage based on the potential demand (Market Analysis).
• Provide Action plan for improvements based on site traffic analysis.
• Collaborate with relevant departments in organizing site launches (Pre and Post radio base station launch activities).
• Monitor competitors network activities and positioning.
• Monitor distribution (PoS) vs. Base Transistor Station (BTS) performance.
• Work closely with the network planning team to ensure that critical areas are covered through timely provision of market demand forecasting information.
• Identify potential demand areas and liaise with the technical team for planning.
• Analyse site traffics by the set geographical domains.
• Participate in coordinating site launches.
• Use Geo-marketing tools (i.e. Map Info, GIS systems).

SKILLS:

• Experience in database marketing analysis including analytic segmentation.
• Experience with competitive activity and trends.
• Market survey and research.
• Excellent communication/presentation skills.
• Computer literate (Microsoft word, excel, power point, internet explorer).

QUALIFICATIONS AND EXPERIENCE:

• Degree in Marketing/Business.
• 3-5 years’ Experience in Marketing or relevant mobile industry experience.