MARKETING MANAGER – Vivo Energy

Vivo Energy is the company behind the Shell brand in Africa. It offers customers the very best of Shell’s products and services, including supply reliability, technical expertise, and unmatched customer service, in the countries in which it operates. In doing so, it has in place industry-leading health and safety standards and is committed to delivering Shell’s high- quality fuels and lubricants in an environmentally and socially responsible manner

The company invites suitably qualified individuals to apply for the following position:

MARKETING MANAGER

Job Purpose:

To formulate, direct and implement the Country Strategic Mar­keting Plan that will support the achievement of: volume growth, market penetration, brand health and financial targets for the brands under scope.

Principal Accountabilities:

• Leads the development and implementation of the annual strategic marketing plans, with the supervision of the Cen­tral Marketing team, to achieve defined business objectives across all product categories and all channels.
• Develops strong brands, targeting identified market and consumer needs, in order to expand the market and in­crease Vivo Energy’s share of market in the various con­sumer and customer segments.
• Leads new product launches, working closely with the Central Marketing team to develop impactful and effective launch plans.
• Ensures the integration of marketing communications strat­egy with business strategy and the use of both physical/ traditional and digital communications tools in an integrated way to achieve marketing objectives.
• Close interaction with Corporate Communications Manag­er in managing key marketing initiatives and campaigns.
• Leads the development and implementation of differenti­ated Customer Value Propositions (CVPs). under the guid­ance and supervision of the Central Marketing and Central Heads of Business (Retail & Commercial).
• Prepares annual Sales Promotion & Advertising (SP&A) budgets and manages the delivery of all marketing activity within the agreed budget.
• Evaluates return of marketing initiatives and conducts post investment reviews.
• Monitor prices and drive price positioning to extract value by price and brand mapping. Make recommendations for pricing with guidance from brand managers, retail and cate­gory sales managers.
• Develops channel strategies designed to avoid channel/sector conflicts.

Key Competencies:

• Marketing Strategy & Planning
• Brand Management and Promotions
• Brand Communications
• Customer Value Proposition Development
• Contracts and Pricing Management

Qualifications and Experience:

The ideal candidate should:

• Be a senior level Marketing professional with over eight (8) years of experience, at least five (5) at a senior level, prefer­ably with FMCG and multinational experience.
• Possess a Degree in Marketing or equivalent qualifications.
• Have a solid level of strategic and operational experience.