Customer Value Proposition Manager – BancABC 557 views

Career Opportunities with BancABC

There are exciting career opportunities available at BancABC for self-motivated individuals with outstanding integrity, good track records of performance, excellent oral and written communication as well as strong interpersonal skills. As part of its growth strategy, the bank is looking for experienced candidates with suitable technical competencies to take up the following opportunities.

 

Customer Value Proposition Manager

 

Main Purpose

The CVP Manager will ensure effective application of Data Analytics to ensure retention, cross sell and upsell are executed in the best possible way, maximizing lifetime and value while delivering the best possible NPS through the use of rewards programs and other products.

Key Responsibilities

• Lead and manage a team consisting of CVM, Rewards & Loyalty, 360 data – Data Analytics, Research & Intelligence to deliver maximum customer value.
• Overall responsibility of creating retention plans and execution of campaigns, customer base value management.
• Develop, implement and execute rewards programs to improve NPS and retention.
• End-to-end accountability for the expansion, financial performance, as well as integration into

cross-functional units of Rewards.

• Align Rewards strategy to support customer lifetime value development.
• Develop detailed program specifications, delivery schedule, supporting campaign and commercial offers to support the delivery of this strategy.
• Create a schedule of leads to direct Sales Channels activities and focus based on customer insights and rewards.
• Integrate cross functional business requirements into the roadmap to ensure the delivery of the growth Expectations.
• Deliver the loyalty roadmap by driving adoption & active participation in the loyalty initiatives via ATL & BTL campaigns
• Analyze commercial impact of loyalty initiatives on product penetration, retention, and acquisition and utilize available channel to meet execute these initiatives.
• Form Partnerships with Retail businesses in Botswana to create a rewards universe for Access Bank’s retail value proposition.
• Coordinate and manage the design of a holistic technical and operational blueprint for customer lifecycle value management across the growth objectives.

Key requirements

BSc. Degree in Business Administration, Management, Economics or any other related qualification; Strong analytical skills, results-driven and delivery-focused; problem solving & decision making skills; Ambitious & competitive professional with high personal drive & leadership attitudes; Must have experience with Customer Analytics, Customer Value management, Campaigns, Performance and business reporting; Solid experience with Data analytics. Data systems and technology appreciation.; Must have leadership experience in running a CRM function with focus on data and analytics.