Digital Marketing and Social Media Coordinator – iAB

iAB is looking for a creative Digital Marketing and Social Media Coordinator who has the innate ability to plan, develop and execute digital programmes and campaigns including online advertising, web site strategy, social media and mobile deliverables.

The Digital Marketing and Social Media coordinator is tasked with developing and implementing the student recruitment plan including both sales and marketing with a strong focusing on the achievement of ambitious targets for growth with a strong focus on digital marketing and building sales pipelines.

The successful candidate will be highly detail-oriented, creative, flexible, confident and a natural problem solver who understands current market trends and be a great communicator and be SEO and digital marketing savvy as well as comfortable creating copy across a variety of topics and styles.

Responsibilities:

• Developing creative and engaging social media strategies
• Managing the day-to-day handling of all channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, WhatsApp and Google – adapting content to suit the different channels Plan and execute across digital marketing platforms, including CRM database marketing, email, social media and promotion, search and display advertising campaigns.
• Responsible for directing all sales activities for registrations and ensuring the company’s sales/enrolments grow year on year in line with targets
• Creating an annual marketing strategy and work collaboratively with the academic team specifically and fostering a culture of continuous process improvement;
• Development and Implementation of Sales Strategy for organisation;
• Drive the entry into the corporate space including managing key accounts directly or collaboratively;
• Presenting sales results to the Exco as required;
• Working with the Finance Manager on budgeting, forecasting, and planning;
• Developing creative and engaging social media strategies.
• Managing the day-to-day handling of all channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, and GDN – adapting content to suit the different channels.
• Overseeing, planning and delivering content across different platforms using scheduling tools
• Creating engaging multimedia content.
• Developing, launching and managing new campaigns that promote the business and services into defined target audiences.
• Monitoring, tracking, analysing and reporting on performance on social and digital media platforms using tools such as Google Analytics and Facebook Insights.
• Researching and evaluating the latest trends and techniques to find new and better ways of measuring social media activity.
• Managing a budget for social media activities.
• Writing a variety of marketing collateral for various mediums including socials, web, magazine, print, press and business-centric communications.
• Collaborating with key stakeholders to develop relevant content to profile the brand and maintain its leading industry voice.
• Assisting in defining the marketing and communication strategy, aligned to business objectives, and executing thereon.
• Overseeing, planning and delivering content across different platforms using scheduling tools such as Hootsuite Developing marketing copy
• Developing SEO strategy and incorporating basic SEO facilities onto various web platforms.
• Creating engaging multimedia content Developing, launching and managing new campaigns that promote the business and services into defined target audiences
• Monitoring, tracking, analysing and reporting on performance on social and digital media platforms using tools such as Google Analytics and Facebook Insights
• Researching and evaluating the latest trends and techniques in order to find new and better ways of measuring social media activity Setting targets to increase brand awareness and audience engagement
• Managing a budget for social media activities Writing a variety of marketing collateral for various mediums including socials, web, magazine, print, press and business-centric communications
• Collaborating with key stakeholders to develop relevant content to profile the brand and maintain its leading industry voice Client onboarding and long-term client engagement

Requirements:

• BGCSE
• Relevant tertiary qualification: Preferably marketing and/or graphic design related
• Minimum 2 years digital marketing experience
• Strong graphic design skills
• Experience with search engine marketing: including developing and running pay-per-click campaigns as well as conducting organic search engine optimization.
• Experience managing email marketing campaigns including the development of email and tracking and analysis of results.
• Proven track record of growing leads and sales through online marketing.
• Positive, Proactive, able to multi-task, well organized with an eye for details.
• Excellent project management skills.
• Strong interpersonal and communication skills.

 

 

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