Digitally proficient professional to drive brand awareness, manage all social media (FB, IG, LinkedIn, TikTok), create compelling content (reels, videos, graphics), and lead seasonal awareness campaigns (e.g., Glaucoma, Children’s Eye Health). Convert walk-in/phone inquiries into sales, coordinate outreach/events (travel between cities required), nurture patients via newsletters/blogs, track performance metrics, and manage marketing inventory. Valid driver’s license essential.
Job Summary
- Employer: Magdal-Eder
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Sales
- Closing Date: 2026-09-18
Key Responsibilities
- Drive brand awareness, manage all social media (FB, IG, LinkedIn, TikTok).
- Create compelling content (reels, videos, graphics).
- Lead seasonal awareness campaigns (e.g., Glaucoma, Children’s Eye Health).
- Convert walk-in/phone inquiries into sales.
- Coordinate outreach/events (travel between cities required).
- Nurture patients via newsletters/blogs.
- Track performance metrics.
- Manage marketing inventory.
- Valid driver’s license essential.
Requirements
- 2-3 years in sales/marketing/digital comms (healthcare/retail/optical preferred).
- Diploma/Certificate in Marketing, Comms, Business, or related field.
- Proven experience managing business social media, growing engagement, and executing multi-channel campaigns.
How to Apply
Apply by email: operations@magdal-eder.co.bw AND opticaltechnologies78@gmail.com
Frequently Asked Questions
What qualifications are typically required for a Sales and Marketing Executive (Assistant Level) role in Botswana?
A bachelor's degree in Marketing, Business Studies, or a related field is typically required. Some employers may also consider candidates with a diploma or certificate in marketing or sales, coupled with relevant experience. Relevant certifications, such as those from the Botswana Institute of Marketing, may be an added advantage.
What are the common day-to-day responsibilities of a Sales and Marketing Executive (Assistant Level) in Botswana?
As a Sales and Marketing Executive, you will be responsible for generating sales leads, building customer relationships, and promoting products or services. You will also assist in developing marketing campaigns, analyzing market trends, and providing sales reports to management. Additionally, you may be required to attend sales meetings and pitches.
What are the local work culture and expectations in Botswana for this role?
In Botswana, employers expect Sales and Marketing Executives to be proactive, results-driven, and have excellent communication skills. You will be expected to work closely with colleagues and clients, and be flexible with regards to work hours and tasks. Building strong relationships with clients and colleagues is also crucial in Botswana's business culture.
What are the typical benefits offered for this role in Botswana?
Typical benefits for Sales and Marketing Executives in Botswana may include medical aid, pension schemes, and annual leave. Some employers may also offer additional benefits such as performance-based bonuses, cell phone allowances, or professional development opportunities. The specific benefits package varies by employer.
How do I apply for a Sales and Marketing Executive (Assistant Level) role in Botswana and what do employers look for?
To apply for this role, you will typically need to submit a CV and cover letter, highlighting your relevant experience and qualifications. Employers in Botswana look for candidates with a strong sales and marketing background, excellent communication skills, and a proven track record of achieving sales targets. Tailoring your application to the specific job requirements and demonstrating your knowledge of the industry and market is also essential.
What are the realistic career progression and growth paths for a Sales and Marketing Executive (Assistant Level) in Botswana?
With experience, Sales and Marketing Executives in Botswana can progress to senior roles such as Sales and Marketing Manager or Business Development Manager. Alternatively, you may choose to specialize in a particular industry or move into related fields such as product management or market research. Continuous professional development and networking are key to career advancement in this field.
