Digitally proficient professional to drive brand awareness, manage all social media (FB, IG, LinkedIn, TikTok), create compelling content (reels, videos, graphics), and lead seasonal awareness campaigns (e.g., Glaucoma, Children’s Eye Health). Convert walk-in/phone inquiries into sales, coordinate outreach/events (travel between cities required), nurture patients via newsletters/blogs, track performance metrics, and manage marketing inventory. Valid driver’s license essential.
Job Summary
- Employer: Magdal-Eder
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Sales
- Closing Date: 2026-09-18
Key Responsibilities
- Drive brand awareness, manage all social media (FB, IG, LinkedIn, TikTok).
- Create compelling content (reels, videos, graphics).
- Lead seasonal awareness campaigns (e.g., Glaucoma, Children’s Eye Health).
- Convert walk-in/phone inquiries into sales.
- Coordinate outreach/events (travel between cities required).
- Nurture patients via newsletters/blogs.
- Track performance metrics.
- Manage marketing inventory.
- Valid driver’s license essential.
Requirements
- 2-3 years in sales/marketing/digital comms (healthcare/retail/optical preferred).
- Diploma/Certificate in Marketing, Comms, Business, or related field.
- Proven experience managing business social media, growing engagement, and executing multi-channel campaigns.
How to Apply
Apply by email: operations@magdal-eder.co.bw AND opticaltechnologies78@gmail.com
Frequently Asked Questions
What qualifications or certifications are typically required for a Sales and Marketing Executive (Assistant Level) in Botswana?
A bachelor's degree in Business, Marketing, or a related field is usually preferred. Strong communication skills and basic knowledge of digital marketing tools are highly valued. Experience in a sales support role or internships can give an edge.
What are the common day‑to‑day responsibilities for this role?
You will assist senior sales staff in prospecting and qualifying leads, maintaining the CRM database, and preparing sales presentations. Coordinating marketing campaigns, tracking metrics, and attending client meetings are also part of the routine. You’ll also support the preparation of sales reports and follow‑up on post‑sale customer satisfaction.
What is the local work culture and expectations for employees in Botswana?
Botswana workplaces value punctuality, respect for hierarchy, and a collaborative spirit. Team meetings often start with a brief check‑in, and open communication is encouraged within teams. Work hours are typically Monday to Friday, 8:30–5:30, with a one‑hour lunch break.
What realistic career progression or growth paths exist for someone in this position?
Starting as an assistant, you can advance to a Sales Executive, then to a Sales Manager, and eventually to a Regional Sales Manager or Marketing Manager role. Continuous learning, such as obtaining certifications in CRM or digital marketing, can accelerate promotion. Many professionals also move into account management or business development roles after gaining experience.
What typical benefits can a full‑time employee expect in Botswana?
Full‑time employees usually receive annual leave of 15 days, public holidays, and a medical aid contribution from the employer. Some companies offer pension schemes, performance bonuses, and training allowances. Additional perks may include mobile phone allowances and occasional company events.
How should I apply for this role and what do employers in Botswana look for in a candidate?
Prepare a tailored CV highlighting sales achievements and relevant coursework, and write a cover letter that addresses how your skills align with Magdal‑Eder’s objectives. Submit your application through the company’s online portal or via email, ensuring you include all requested documents. Employers in Botswana often look for clear communication, teamwork, and a proactive attitude, so demonstrate these qualities in your application.
