Social Light is a Botswana-based media monitoring and analytics company that helps organisations turn conversations into insight. We’re looking for a driven and commercially minded individual to join our team in a Sales & Commercial Development role.
Job Summary
- Employer: Social Light
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Sales
- Closing Date: 2026-09-21
Key Responsibilities
- Identify and pursue new business opportunities.
- Build and maintain strong client relationships.
- Develop and implement sales strategies to drive growth.
- Work closely with the team to support client needs and deliver value-driven solutions.
Requirements
- Individuals with a relevant qualification and experience in sales, business development or a related field.
- Self-motivated, target-driven and results oriented individuals.
- Strong communication, negotiation and relationship-building skills.
- People with a passion for media, data and strategic communication (an advantage).
- Those who are curious, proactive and eager to grow with a dynamic team.
How to Apply
Apply by email: hr@sociallightbw.com
About the Company
Social Light is a dynamic digital marketing agency based in Gaborone, Botswana, dedicated to empowering local businesses in the digital landscape. Established in 2020, the company provides a comprehensive suite of services including social media management, content creation, website design, brand strategy, search engine optimization (SEO), and search engine marketing (SEM). Social Light aims to enhance the online presence and drive growth for its diverse clientele across Botswana, serving as a key partner for digital transformation and online visibility.
Illuminating Brands Through Digital Marketing
Website: https://sociallight.africa/
Frequently Asked Questions
What qualifications are typically required for a Sales & Commercial Development role in Botswana?
A bachelor's degree in Business, Marketing, or a related field is often required. Some employers may also consider candidates with a diploma or certificate in sales or marketing, provided they have relevant experience. Additionally, professional certifications like CIM or AMarketing can be advantageous.
What are the typical day-to-day responsibilities of a Sales & Commercial Development role?
The role typically involves developing and executing sales strategies, identifying new business opportunities, and building relationships with clients. You will also be responsible for conducting market research, analyzing sales data, and collaborating with cross-functional teams to drive business growth. Regular sales meetings and reporting are also common.
What is the local work culture and expectations for sales professionals in Botswana?
In Botswana, sales professionals are expected to be proactive, results-driven, and have strong communication skills. Employers value a strong work ethic, reliability, and the ability to work well under pressure. Building relationships and networking are also crucial in Botswana's business culture.
What are the typical benefits offered to Sales & Commercial Development professionals in Botswana?
Benefits typically include medical aid, pension schemes, and annual leave. Some employers may also offer additional benefits such as performance-based bonuses, flexible working hours, or professional development opportunities. The specific benefits package varies by employer.
How do I apply for a Sales & Commercial Development role in Botswana and what do employers look for?
To apply, you typically need to submit a tailored CV and cover letter, highlighting your relevant experience and skills. Employers in Botswana look for candidates with a proven sales track record, excellent communication skills, and a strong understanding of the local market. A well-crafted application that showcases your achievements and aligns with the job requirements is essential.
What are the realistic career progression and growth paths for a Sales & Commercial Development professional in Botswana?
With experience, Sales & Commercial Development professionals can move into senior sales roles, such as Sales Manager or Business Development Manager. Alternatively, they may transition into related fields like marketing, product management, or general management. Career growth often depends on individual performance, networking, and continuous professional development.
