Social Light is a Botswana-based media monitoring and analytics company that helps organisations turn conversations into insight. We’re looking for a driven and commercially minded individual to join our team in a Sales & Commercial Development role.
Job Summary
- Employer: Social Light
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Sales
- Closing Date: 2026-09-21
Key Responsibilities
- Identify and pursue new business opportunities.
- Build and maintain strong client relationships.
- Develop and implement sales strategies to drive growth.
- Work closely with the team to support client needs and deliver value-driven solutions.
Requirements
- Individuals with a relevant qualification and experience in sales, business development or a related field.
- Self-motivated, target-driven and results oriented individuals.
- Strong communication, negotiation and relationship-building skills.
- People with a passion for media, data and strategic communication (an advantage).
- Those who are curious, proactive and eager to grow with a dynamic team.
How to Apply
Apply by email: hr@sociallightbw.com
About the Company
Social Light is a dynamic digital marketing agency based in Gaborone, Botswana, dedicated to empowering local businesses in the digital landscape. Established in 2020, the company provides a comprehensive suite of services including social media management, content creation, website design, brand strategy, search engine optimization (SEO), and search engine marketing (SEM). Social Light aims to enhance the online presence and drive growth for its diverse clientele across Botswana, serving as a key partner for digital transformation and online visibility.
Illuminating Brands Through Digital Marketing
Website: https://sociallight.africa/
Frequently Asked Questions
What qualifications or certifications are typically needed for a Sales & Commercial Development role in Botswana?
Usually a bachelor's degree in business, marketing, or a related field is expected; some employers accept a diploma with relevant sales experience. Certifications such as Certified Sales Professional (CSP) or courses from the Botswana Qualifications Authority (BQA) can strengthen an application. Practical experience in B2B or retail sales is often valued more than formal credentials alone.
What are the common day-to-day responsibilities of a Sales & Commercial Development professional in Botswana?
You will spend time identifying new clients, preparing sales proposals, and negotiating contracts while maintaining relationships with existing accounts. Regular reporting of sales activities and pipeline updates to the sales manager is required, often using CRM tools. Participation in local trade shows, networking events, and occasional travel within Botswana to meet prospects is also common.
How does the local work culture in Botswana influence expectations for sales roles?
Botswana workplaces tend to value punctuality, respect for hierarchy, and a collaborative team spirit, especially in sales roles where teamwork supports target achievement. Professional dress is generally expected, and communication is polite yet direct, often in English with occasional Setswana for rapport. Demonstrating initiative and a results‑oriented mindset aligns well with local employer expectations.
What realistic career progression paths exist for someone in a Sales & Commercial Development position in Botswana?
Starting as a Sales & Commercial Development representative, you can advance to senior sales officer, team leader, or sales manager after consistently meeting or exceeding targets. Further growth may lead to regional sales manager or head of commercial development, especially if you gain experience across different product lines or sectors. Continuous learning through internal training programs or external courses (e.g., sales management certificates) supports upward mobility.
What typical benefits are offered for full-time sales jobs in Botswana, and how should I apply?
Full‑time sales roles in Botswana commonly include paid annual leave (usually 20‑25 days), medical aid contributions, and employer‑matched pension or provident fund contributions. Some companies also offer performance‑based bonuses, transport allowances, and access to professional development workshops. To apply, submit a concise CV and cover letter highlighting relevant sales achievements, and be prepared for competency‑based interviews that may include a role‑play or case study.
