MARKETING MANAGER – AIR BOTSWANA

Purpose of the Job

Reporting to Head of Commercial, the candidate will be responsible for planning, organizing and managing the maximisation of revenue generation opportunities through marketing, advertising, promotional and activities of airline routes and schedules, and other airline related services and products to contribute to business profitability and growth, corporate image and customer satisfaction.

Responsibilities

• Prepares draft budget for the Section and justifies these to the Head of Department
• Enhance customer experience by ensuring that the section meets their performance standards and targets in order to meet the airline’s customers’ expectations
• Develops, promotes and monitors the frequent flyer programme to enhance passenger retention and brand loyalty
• Builds and maintains relationships with the media to ensure the most effective messaging and positioning of the airline
• Develops operational plans for the section, setting priorities with clear activity, schedules, performance targets, standards, procedures and timeframe

• Recommends resource requirements for the section to the Head of Department and deploys allocated resources efficiently, taking into account identified needs and priorities
• Develops and implements a brand strategy and plan ensuring all aspects of the Airline’s products/services and marketing activities are aligned to the ethos and goals on the brand as stipulated in the brand manual
• Identifies possible niche market opportunities with synergies to the airline’s core business activities and initiates market research surveys and cost benefit analysis

Minimum Education required

• Degree in Business related discipline. Accreditation to an international Marketing body would be an added advantage

HOW TO APPLY:

If you have the expertise to take on any of these exciting opportunities, please submit: a detailed CV, cover letter, and the names and contact information of three references that are knowledgeable about your professional qualifications and work experience to the Director. Human Resources, Air Botswana at: recruitment@ airbotswana.co.bw

CLOSING DATE FOR ALL POSITIONS: AUGUST 24th, 2018

ONLY SHORT-LISTED CANDIDATES WILL BE CONTACTED.