As a Direct Sales Agent, you will be responsible for driving new business growth across both Long-Term (Life) and Short-Term (General) insurance portfolios by proactively engaging customers in external markets, including SMEs, corporate organizations, affinity groups, and community networks.
Job Summary
- Type: full-time
- Location: Gaborone
- Category: Sales
- Closing Date: 2026-08-14
Key Responsibilities
- Prospect and acquire new clients through cold calling, networking, referrals, and door-to-door sales activities.
- Develop business opportunities within SMEs, corporate institutions, trade unions, and community groups.
- Promote Group Life, Funeral, Commercial, and Personal Insurance solutions.
- Secure opportunities to establish sales presence at employer open days, corporate wellness events, shopping malls, and community engagements.
- Conduct comprehensive financial and risk needs analyses for prospective clients.
- Recommend tailored insurance solutions that address individual and business risks.
- Provide holistic advisory services across Life and Short-Term insurance products.
- Manage the early lifecycle of policies to improve retention and premium persistency.
- Identify cross-selling opportunities across Life and Short-Term insurance portfolios.
- Deliver exceptional customer service while building long-term client relationships.
- Monitor competitor products, pricing, and market trends.
- Gather and provide feedback on customer needs and emerging market opportunities.
- Act as a key market representative and advocate for the Bank’s Bancassurance value proposition.
Requirements
- Diploma in Business, Marketing, Finance, Risk Management, or a related field.
- Bachelor’s Degree will be an added advantage.
- Minimum of 2 years’ direct sales experience in insurance or financial services.
- Proven track record of achieving and exceeding external sales targets.
- Experience selling both Life and Short-Term insurance products will be highly advantageous.
- Valid Regulatory Examination Certificates (COP) or equivalent certification recognised by the relevant insurance regulator for: Long-Term Insurance; and Short-Term Insurance.
- Additional insurance qualifications such as CIIB, AIISA, FIISA, or equivalent will be advantageous.
- Valid driver’s licence.
- Access to reliable personal transportation.
- Willingness to travel extensively within assigned territories.
How to Apply
About the Company
National Development Bank Insurance Agency (NDBIA) operates as a dedicated bancassurance entity within Botswana. Established to provide a comprehensive suite of insurance products, NDBIA serves clients primarily through the extensive network of its parent, the National Development Bank (NDB). This agency aims to integrate essential insurance coverage seamlessly into banking services, making it more accessible for individuals and businesses across Botswana. By leveraging NDB's infrastructure, NDBIA facilitates convenient access to various policies, enhancing financial security for Batswana. Its strategic role is to expand the range of financial services available, contributing to the nation's economic resilience.
Botswana's dedicated Bancassurance Agency, powered by NDB.
Website: https://www.ndb.bw/bancassurance
Frequently Asked Questions
What qualifications are typically required for a Direct Sales Agent in Bancassurance in Botswana?
Most roles require a BGCSE or equivalent, with a diploma or degree in business, marketing, or finance often being advantageous. Industry-specific certifications, such as those from the Non-Bank Financial Institutions Regulatory Authority (NBFIRA), are usually a requirement upon employment or a strong asset.
What are the main daily duties of a Bancassurance Direct Sales Agent in Botswana?
You will primarily engage with bank customers, identifying their insurance needs and cross-selling suitable insurance products, often within the bank branch or via direct outreach. This involves client consultations, processing applications, meeting sales targets, and maintaining strong customer relationships.
What is the typical work culture and what are the expectations for a Sales Agent in Botswana?
The culture often values professionalism, strong interpersonal skills, and a proactive, results-oriented approach to sales, with an emphasis on building trust with clients. Punctuality, respect for colleagues and clients, and adherence to company policies are highly regarded in the Botswana workplace.
What are the potential career progression opportunities for a Direct Sales Agent in Bancassurance?
Successful agents can advance to roles such as Senior Sales Agent, Team Leader, or Sales Manager within the bancassurance division or the broader insurance agency. Opportunities may also exist to specialize in specific product lines or move into training and development roles.
What kind of benefits package can a Direct Sales Agent typically expect in Botswana?
Standard benefits often include annual leave, sick leave, and contributions to a medical aid scheme and a pension fund, in line with local labor laws. Many sales roles also offer performance-based incentives and commissions in addition to a basic salary.
What should I include in my application and what do employers in Botswana look for in a Bancassurance Sales Agent?
Your application should highlight any sales experience, strong customer service skills, and relevant financial or insurance certifications. Employers seek candidates who are self-motivated, target-driven, possess excellent communication skills, and understand the local market dynamics and customer base.