EXTERNAL ADVERTISEMENT
AREA SALES MANAGER: REDBULL
Applications are invited from suitably qualified candidates for the post.
Purpose of the Job:
To ensure Red Bull sales growth and world-class execution across Botswana through effective management of Distribution Partners across On Premise and Off Premise channels. The role translates strategy into execution, develops annual business plans, drives distribution, volume, execution, profitability and sustainable market growth.
Requirements:
- Degree in Sales and Marketing
- 5-years applicable experience in a FMCG work environment
- Proven distributor or third-party sales management experience
- Experience across On Premises and Off Premise channels
- Fluent in English and Setswana
- Valid driver’s license
Responsibilities:
- Analyse territories and trade channels to identify sales opportunities and distribution gaps across Botswana.
- Develop and implement annual business plans with Distribution Partners aligned to Botswana sales objectives.
- Drive volume growth, numeric and weighted distribution, execution standards and price compliance.
- Establish routines, call cycles and operating standards for Distribution Partners.
- Conduct monthly business reviews and track performance against agreed KPIs.
- Forecast sales volumes and ensure accurate stock planning and ordering.
- Train, coach and support Distribution Partner sales teams on Red Bull Perfect Store standards.
- Monitor promotional execution, cooler placement and return on investment of trade assets.
- Build strategic relationships with wholesalers, distributors, key customers and trade partners, acting as a trusted business advisor.
- Review and optimize route-to-market and territory structures to maximize availability and execution.
- Monitor competitor activity, category trends and market intelligence and convert insights into action plans.
Apply to: Human Resources Administrator
Clover Botswana
Private Bag 339
GABORONE
Email: ruta.mautenyane@clover.co.bw
Applications received after 18 September 2026 will not be considered. A detailed CV and contact telephone number must accompany all applications.
Job Summary
- Employer: Clover Botswana
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Sales
- Closing Date: 2026-09-18
How to Apply
Apply to the Human Resources Administrator, Clover Botswana, Private Bag 339, Gaborone, or email ruta.mautenyane@clover.co.bw by 18 September 2026. A detailed CV and contact telephone number must accompany all applications.
About the Company
Since 1997, Batswana have trusted Clover to give them quality and bring taste and nutrition for the whole family. Today, Clover is proudly produced right here in Botswana. We employ 400 people, but our family is everyone who loves our products
Website: https://www.clover.co.za/contact_map/botswana-gaborone-west-industrial/
Frequently Asked Questions
What qualifications or experience are typically required for an Area Sales Manager at Red Bull in Botswana?
Usually a bachelor’s degree in business, marketing or a related field, plus 3–5 years of sales experience in FMCG or beverage sectors. Strong communication skills and a proven track record of meeting sales targets are also essential.
What does a typical day look like for an Area Sales Manager in Botswana?
The role involves visiting retail outlets, managing distributor relationships, and conducting sales presentations. You’ll also analyze sales data, prepare reports for headquarters, and coordinate promotional events within your assigned region.
How is the work culture in Botswana’s sales industry, and what are the expectations?
Botswana values punctuality, professionalism, and a respectful approach to colleagues and customers. Team collaboration and a results‑oriented mindset are expected, with a strong emphasis on building long‑term relationships.
What career progression opportunities exist for an Area Sales Manager in Botswana?
Successful managers can advance to Regional Sales Manager, National Sales Manager, or even move into marketing or business development roles. Continuous performance and leadership development are key to progression.
What benefits can I expect as an Area Sales Manager in Botswana?
Typical benefits include paid annual leave, public holidays, medical aid contributions, and a pension scheme. Some employers also offer performance bonuses and training allowances.
How should I apply for the Area Sales Manager role, and what will recruiters in Botswana be looking for?
Submit a tailored CV and cover letter highlighting relevant sales achievements and local market knowledge. Recruiters look for measurable results, strong interpersonal skills, and the ability to work independently while representing the brand.
